Van Wagner Has Exclusive Athletic Marketing Partnership

[FU73]

Fairfield University and Van Wagner today announced their dynamic multi-year partnership, wherein Van Wagner will serve as the exclusive overseer of Fairfield's Athletic Department's multimedia rights and select campus-wide partnership initiatives. www.vanwagner.com/

Harnessing their expertise and creativity, Van Wagner will collaborate closely with the athletic department and university leadership to craft innovative, customized multimedia packages. With a dedicated sponsorship team, Van Wagner aims to increase national brand awareness, while simultaneously generating invaluable opportunities for corporate partners, business collaborators, and the enthusiastic Stags fan base. Expanding beyond athletics, Van Wagner will prioritize campus-wide prospects, granting businesses access and exposure across campus.

"We are thrilled to welcome Van Wagner as our athletics multimedia rights partner," said Vice President for Athletics Paul Schlickmann. "Van Wagner is a widely respected industry leader who shares the excitement surrounding the transformational impact of the Leo D. Mahoney Arena as a shining example of our incredible University trajectory, the strength of our Athletics program and our shared commitment to comprehensive excellence. We are excited about this strategic initiative as an opportunity to engage with all campus units to showcase our University and build new external partnerships in an effort to continue our growth and success while enhancing the fan experience."

Van Wagner leads with a successful track record, currently representing colleges, universities, and conferences across the United States. Widely recognized for their exceptional growth within the collegiate athletics marketing sector, Van Wagner expertly manages the multimedia rights of the Metro Atlantic Athletic Conference (MAAC) and proudly represents other prominent MAAC member institutions such as Siena College and Rider University.

"We are incredibly honored to partner with Fairfield University, a prestigious institution that shares our commitment to excellence," said Mike Palisi, President of Van Wagner College. "Together, we will create innovative and impactful multimedia solutions and strategic, business collaborations that enhance the university's brand and drive success. We look forward to a fruitful collaboration that elevates Fairfield's athletic program and enriches the fan experience."

With this strategic partnership, Fairfield's Athletic Department is poised to embark on a new era of success and growth. The combined expertise, resources, and shared vision will undoubtedly strengthen Fairfield's presence in the collegiate athletics landscape while delivering unparalleled opportunities for partners, student-athletes, and alumni.

[ctghostman]

Every few years we sign up with a new marketing company. We badly need help in this area. Others have failed not because of themselves but because of us - what make it different this time

[sobro]

You simply cannot market a losing product. WINNING is the only answer.

[Stagophile]

FIX THE PRODUCT FIRST!!!

[stags74]

Agree we have been down this road previously and it seems to be the same dead end. Perhaps Van Wagner can help to better market some of the more successful womens teams as well as baseball and soccer. However, when two of your three flagship sports( mens lax & basketball) are regularly sub standard selling that product is impossible.

[ctghostman]

Jul 18, 2023 8:53:19 GMT -5 stags74 said:

Agree we have been down this road previously and it seems to be the same dead end. Perhaps Van Wagner can help to better market some of the more successful womens teams as well as baseball and soccer. However, when two of your three flagship sports( mens lax & basketball) are regularly sub standard selling that product is impossible.

I actually think a lot can and should be done. Past experience/observations are that proper budgets and empowerment won’t be given - I don’t expect much - we run athletics like a D3 program - that comes from the top.